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Planning For Local SEO With the New2020 Initiative Local SEO 2021: The New Year of Local Search Engine Optimization. seo for people in the industry of internet marketing means many new challenges and changes to your online search engine optimization and the Google algorithm in general. In this always changing field, it's important to understand what to anticipate in the coming year so you'll be ahead of the curve... and keep yourself from falling behind when it comes to local SEO and maintaining your status as an expert local online marketing professional. Here are a few things you might want to look forward to in the new year. By the end of this article you will have a better idea of what to anticipate for the next year in local SEO and how you can continue to help your local business stand out.    First, let's talk about the New Year's resolutions you may have. Did you last year give up on social media due to higher costs and lower visibility? It doesn't make sense to give up on the one place your customers are going to find you - and everything you have to offer - but if you're not getting the traffic you deserve, then there's clearly something wrong. There are a number of new digital marketing resources being added to Google Places and other major listings today, and they combined will create massive impact on your ROI. Look to your social media accounts to drive more traffic to your website in the next year and beyond, but also to increase your presence in the search results by taking advantage of Google's new search results incentives.    Next, let's talk about the penalties Google will be applying to some business listings. In late February of this year, Google issued warnings to brokers for failing to comply with their business listing practices. The primary penalty they are applying is decreasing search results rankings, but the company has provided examples of other violations to include duplicate content and de-indexing. If your SEO business is listed but not local searches, you need to make sure it has a Google local account as soon as possible in order to avoid the penalties.    A final area of local SEO for Google in 2021 is the integration of physical store locations into your digital marketing strategy. Google's new initiative is called Google Shopping, and it allows merchants to take advantage of their Google+ page and other social channels to engage their customers more deeply. Google is planning to expand its mobile shopping feature across all its devices, which should provide a significant boost to your local SEO strategy. Staying ahead of the competition by launching an app that expands your reach should be one of your main goals for the new year.    Finally, let's discuss the importance of content in your local strategy. Content is critical to your SEO success, especially in areas such as local searches where there is a lot of competition. Many businesses have failed because they focused on building links instead of content, or vice versa. However, you don't want to fall behind on content just because you want to rank higher in local search results; the two are truly unrelated. You need to build links organically, too, and that means including your target audience in your content strategy.    One important thing to note is that we're looking at implementing changes gradually and that you might not see the impact you'd like right away. That's because many of these changes, such as the new website format and improved user behavior, will come about gradually over time. As a business owner, you should start planning for the changes in your digital marketing strategy now, before things start to change for you. seo can use our template for setting up your digital marketing strategy or go even further and create a custom strategy. This will give you the best chance to succeed in your local SEO work this year.    Another thing that business owners forget when they try to implement a local campaign is to update their maps. This is a critical component of your local SEO efforts because it helps people find you. Without a good map pack, users searching for local products and services won't see your page or tab on the search results. Maps are ranked based on the strength of your local keywords and local meta tags, so you need to be working on both of those areas to reap the full benefits of local SEO in your digital marketing strategy.    The map pack in your SEO plan should include local SEO tools such as Local Business Centers, Google Places, Google Maps, Google Local, Google Xpert, and more. These tools will help you build backlinks to your site and drive quality traffic to your site. In order for backlinks and organic traffic to be beneficial, you need to carefully craft the links and the content you produce. Local SEO is all about using the best practices for optimizing your pages, content, and keywords for local search results. While this seems straightforward, many small businesses miss some of the key details in local SEO. If you want to take your company to the next level in digital marketing, you need to pay attention to all of these details, as well as learning more about the advanced tools that are available today to help you succeed in local SEO.

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